The GWS Giants' recent social media antics, particularly their trash talk aimed at rival clubs, have sparked mixed reactions among fans. Cooper Hamilton, who has played only a handful of games since joining in 2021, is often featured in these provocative videos.

GWS Giants' Cooper Hamilton Sparks Debate with Controversial Social Media Video

Cooper Hamilton's Latest Provocation

In a new video released on social media, Cooper Hamilton targeted the Brisbane Lions, referencing their historical merger of the Fitzroy and Brisbane Bears in 1996. The Lions, a foundation club from the 1880s, have emotional ties to their past, which Hamilton playfully acknowledged while promoting an upcoming semi-final match.

Humor and Controversy in the Video

Hamilton opened the video with self-deprecating humor, introducing himself as a part-time footballer and "full-time media guinea pig." He teased the social media team for their content shortage, before inviting fans to Engie Stadium for the match against the Lions. His commentary included jabs at various clubs, including Sydney, the Western Bulldogs, and St Kilda, showcasing a bold approach aimed at engaging the audience.

Fan Reactions to Giants' Social Media Strategy

Fan responses were swift and varied. Some criticized the Giants for their perceived corporate nature and lack of authenticity, with comments highlighting the irony of a strategically established club mocking historical teams. Others expressed disappointment over the tone, questioning the professionalism behind the attempt at humor while suggesting that the club should focus on their performance and fan engagement.

Support for the Giants Amid Criticism

Despite the backlash, a segment of fans praised the video for its entertainment value, describing it as "elite" content and applauding the Giants' social media efforts. This divide in fan sentiment illustrates the ongoing challenge the club faces in balancing provocative engagement with genuine connections in the AFL community.