Meghan Markle’s American Riviera Orchard Brand Hit by Trademark Denial Amid Ongoing Challenges
Meghan Markle's home goods brand, American Riviera Orchard, faces significant challenges as the USPTO denied its trademark application. The office cited issues with the brand's geographic name and the logo's depiction of the letter 'O.' Additionally, the descriptions of various products were deemed overly broad, complicating the brand's launch plans. Meghan's previous trademark attempts have also faced setbacks, including failures to secure rights for her podcast.
Meghan Markle's home goods brand, American Riviera Orchard, faces challenges after the US Patent and Trademark Office rejected its trademark application due to concerns regarding geographic names and the logo's design. This setback complicates plans for the brand amid other trademark issues and staff turnover.
Trademark Application Denied Due to Geographic Naming Issues
The US Patent and Trademark Office recently rejected a trademark application for Meghan Markle's brand, American Riviera Orchard. The USPTO stated that geographic names cannot be trademarked, specifically highlighting the term "American Riviera," which refers to the coastal region near the Sussex's residence in Montecito, California. This decision adds to the struggles Markle faces as she attempts to establish her brand.
Concerns Over Logo Design and Description
In addition to the geographic naming issue, the USPTO raised questions about the depiction of the letter 'O' in the brand's logo. The office requested an amended description, noting that the current description does not accurately reflect the unique, stylized rendering of the letter. The document suggested a more precise description of the logo elements, including the intricate design surrounding the overlapping letters 'AR.'
Broad Scope of Planned Products Under Scrutiny
The USPTO document also criticized the overly broad descriptions of the goods Markle intends to market. Items such as bath soap, cocktail napkins, and various kitchen utensils were flagged as being too vague. The office recommended that descriptions be more specific and accurately classify items, such as suggesting 'gift wrap of fabric or textile' for yoga and meditation blankets.
Previous Trademark Challenges and Ongoing Issues
This rejection follows a series of trademark challenges for Markle, including a failed attempt to secure rights for her podcast brand, Archewell. Additional complications arose from her agents not submitting the correct documents and irregularities related to international registration fees exceeding $11,000.
Staff Turnover and Management Style Concerns
Markle and Prince Harry's management style has reportedly contributed to high staff turnover within their organization. Reports indicate that the couple is very demanding of their employees, causing a significant number to leave positions swiftly. High-profile departures have included personal assistants, bodyguards, and senior communications staff, raising questions about internal dynamics and management practices.
Potential for Appeal and Future Developments
Despite the USPTO's setback, Markle still has the opportunity to appeal and revise her application to seek approval for some products. Sources close to the Sussexes mentioned that back-and-forth with the USPTO is common in trademark filings, and they remain optimistic about submitting a response soon. The brand's launch, initially expected before the year's end, remains in jeopardy as these issues unfold.
