Radio Stars Fired in Nine's Breakfast Show Shake-Up After Leadership Turmoil
Three of Nine’s biggest breakfast radio stars have been fired, just days after Daily Mail Australia revealed bosses at the embattled network were sharpening their knives.Brisbane’s 4BC announced on Friday afternoon it is axeing Laurel Edwards, Gary Clare and Mark Hine from the coveted breakfast timeslot. The trio – household names in the Sunshine State – were […]
In a significant shake-up at Brisbane's 4BC radio station, three prominent breakfast hosts, Laurel Edwards, Gary Clare, and Mark Hine, have been let go following a decline in audience ratings. The decision comes just days after reports of impending job cuts surfaced.
The Exit of Popular Breakfast Show Hosts
Laurel Edwards, Gary Clare, and Mark Hine, well-known personalities in Queensland's radio landscape, have officially received their notices as 4BC shifts its approach to breakfast programming. The trio gained attention when 4BC transitioned to a classic hits format in 2022, initially capturing a noteworthy audience share of 11.8%. However, their ratings have since plummeted, culminating in a disappointing 4.3% share in the latest survey.
Network's Strategic Shift Following Poor Performance
Greg Byrnes, Head of Content for Nine Radio, articulated the network's new strategy, emphasizing a shift back to a traditional talkback format. Byrnes acknowledged the challenges faced by Edwards, Clare, and Hine, stating that their departure would be marked in a manner reflecting their contributions to the station's history.
Recent Resignations Highlight Instabilities at 4BC
The shake-up extends beyond the breakfast team, as drive host Peter Gleeson and breakfast newsreader Steve Barker also submitted resignations earlier this week. Barker, a well-respected figure in the Brisbane newsroom, gained recognition for his impactful reporting, including coverage of Queen Elizabeth II's passing.
4BC Plans Comprehensive Overhaul Following Poor Ratings
Sources within 4BC indicate that the network is preparing to undertake a significant overhaul of its presenting lineup, recognizing the unsuccessful move towards an entertainment-focused format. Insiders have described the situation as dire, warning that the station's rating crisis could lead to local programming being eradicated in favor of content from Sydney. Parent company Nine Entertainment is seeking to cut costs significantly, increasing uncertainty about the station's future direction.
