The 2024 season of The Block has been deemed a success by real estate industry experts, who attribute the positive outcome to various key factors, particularly the competitive pricing and appealing location in Phillip Island, Victoria. This season marked a stark contrast to last year's prices in Gisborne, leading to greater buyer interest.

Real Estate Experts Analyze The Block’s Gisborne Season Failure and Controversial Finale

Lower Housing Prices in Phillip Island Attract Increased Buyer Interest

Real estate expert Frank Valentic emphasized that the significant difference in housing prices between Phillip Island and Gisborne contributed to the surge in auction activity. He noted that the reserves in Phillip Island were literally half the cost of those in Gisborne, leading to heightened interest from buyers. Will Walton, director of Belle Property, corroborated this sentiment, stating that lower reserve prices tend to create a more appealing atmosphere for auctions, resulting in competitive bidding.

Real Estate Experts Analyze The Block’s Gisborne Season Failure and Controversial Finale

Concerns Raised Over Auction Manipulation by Channel Nine

Recent revelations regarding the auction process have sparked controversy, as billionaire bidder Adrian Portelli admitted to determining the auction order to benefit specific contestants. Portelli made headlines by purchasing every home on Phillip Island for $15.03 million, which allowed Maddy and Charlotte Harry to become the youngest auction winners in the show's history. This admission has led viewers to express their dissatisfaction on social media, condemning the perceived manipulation of the season finale.

Real Estate Experts Analyze The Block’s Gisborne Season Failure and Controversial Finale

Maddy and Charlotte Harry Celebrate Their Historic Win

The Harry sisters achieved a staggering $1.65 million profit from their renovated property, which sold for $3.5 million. Portelli disclosed that the decision to auction their home last was intentional, aimed at enhancing the dramatic effect of the finale. He described the sisters' journey as a narrative of resilience and commitment, noting their initial struggles during the competition and how they ultimately triumphed. This milestone win was accompanied by an additional $100,000 prize, further solidifying their achievement.

Real Estate Experts Analyze The Block’s Gisborne Season Failure and Controversial Finale

Future Plans for the Properties Purchased by Portelli

Following his successful auction day, Portelli announced plans to give away all five properties through a large-scale resort giveaway via his LMCT+ raffle business. His proposal includes the option for one lucky winner to either claim the entire resort or receive $8 million in tax-free cash. Portelli's ambitious initiative generated excitement as he presented the idea of transforming the properties under his ownership, promoting a unique giveaway to the public.