Rihanna recently raised temperatures on social media with a sultry behind-the-scenes glimpse of her Savage X Fenty photoshoot, featuring alluring lingerie pieces from the brand's latest collection. Uploaded to Instagram, the video showcases the singer's confident pose and exquisite attire, captivating fans with her signature style.

Rihanna Sizzles in Yellow Lace Lingerie for Savage X Fenty Instagram Shoot

Rihanna's Dazzling Savage X Fenty Shoot

The Instagram video depicts Rihanna engaging in an enticing fashion display, dressed in a vibrant yellow lace lingerie set from the Lavish Lace collection. The ensemble features a daring front closure bra that highlights her figure, complemented by thong underwear, a garter belt, sheer stockings, and arm-length gloves. Styled in a Brigitte Bardot-inspired bouffant, Rihanna strikes provocative poses atop a piano, accentuating her ensemble with a playful flair.

Rihanna Sizzles in Yellow Lace Lingerie for Savage X Fenty Instagram Shoot

Innovations in the Lavish Lace Collection

Savage X Fenty shared on Instagram that the gloves, stockings, and garter belt showcased in the video are new additions to the Lavish Lace collection released in September. Rihanna established the lingerie brand in 2018, and it has since grown into a multi-billion-dollar company. Initially an online subscription service, Savage X Fenty now boasts physical locations in prominent cities such as Los Angeles, Atlanta, and Boston, along with expanded offerings in loungewear and pajamas.

Rihanna Sizzles in Yellow Lace Lingerie for Savage X Fenty Instagram Shoot

Leadership Transition at Savage X Fenty

Rihanna stepped down as CEO of Savage X Fenty in 2023 after a five-year tenure, with Hilarie Super, a former GAP and Anthropologie executive, appointed as her successor. Despite her new role, Rihanna remains an integral part of the leadership team. In an interview with Vogue Business, she expressed her pride in the brand's significant achievements, emphasizing that this is merely the beginning as they look to further connect with consumers.

Rihanna Sizzles in Yellow Lace Lingerie for Savage X Fenty Instagram Shoot

Expanding the Fenty Empire

In addition to Savage X Fenty, Rihanna has made waves with her makeup line, Fenty Beauty, which debuted at Sephora in 2017 and is now valued at nearly $3 billion. With a 50% ownership stake, she expanded her beauty empire with Fenty Skin in 2020 and recently introduced Fenty Hair. Recently, Savage X Fenty unveiled new collections, including a collaboration with Diesel, adding to the excitement surrounding the brand.

Rihanna Sizzles in Yellow Lace Lingerie for Savage X Fenty Instagram Shoot

Family Moments Featured in Recent Campaign

In a heartwarming move, Rihanna featured her two young sons, RZA and Riot Rose, for a new holiday campaign promoting the brand's pajamas. The trio donned matching navy blue paisley-patterned onesies while lounging in a plush bed. Rihanna shared these moments with her followers on social media, embracing the festive spirit with her family.

Rihanna Sizzles in Yellow Lace Lingerie for Savage X Fenty Instagram Shoot

Rihanna's Perspective on Family Growth

Earlier this year, Rihanna expressed her openness to expanding her family in an interview, stating her desire for more children. She reiterated her appreciation for partner A$AP Rocky, highlighting his nurturing qualities as a father to their children. The couple, who have been romantically linked since early 2020, welcomed their first son in May 2022 and announced their second pregnancy during the Super Bowl Halftime Show in February 2023. Rihanna gave birth to their second son in August 2023, further enriching their family life.

Rihanna Sizzles in Yellow Lace Lingerie for Savage X Fenty Instagram Shoot
Rihanna Sizzles in Yellow Lace Lingerie for Savage X Fenty Instagram Shoot
Rihanna Sizzles in Yellow Lace Lingerie for Savage X Fenty Instagram Shoot
Rihanna Sizzles in Yellow Lace Lingerie for Savage X Fenty Instagram Shoot