Ryan Reynolds is reportedly taking proactive steps to assist his wife, Blake Lively, in repairing her reputation following a tumultuous press tour for the film "It Ends With Us." The event has sparked controversy due to Blake’s promotional efforts for her own products amid serious topics addressed in the movie.

Ryan Reynolds Aims to Restore Blake Lively's Reputation Amidst Criticism and Controversy

Controversial Promotion During Press Tour

Blake Lively's recent promotional activities during the "It Ends With Us" press tour have drawn criticism. While the film tackles the serious issue of domestic violence, Blake was seen actively promoting her haircare products and soda line, which many deemed inappropriate given the film's themes. This has resulted in a noticeable shift in public sentiment against her.

Ryan Reynolds Aims to Restore Blake Lively's Reputation Amidst Criticism and Controversy

Ryan Reynolds' Role in Image Rehabilitation

Sources reveal that Ryan Reynolds is committed to helping Blake navigate this challenging period. A source shared that Ryan's expertise in branding and marketing is crucial as he collaborates with Blake’s team to reshape her public persona amidst these intense allegations. His focus is on reframing the narrative surrounding Blake to mitigate the damage to her reputation.

Acknowledgment of Comparisons to Other Celebrities

The couple is reportedly aware of the comparisons being drawn between Blake’s situation and Ellen DeGeneres' past reputational struggles. With both public scrutiny and backlash increasing, Blake is cognizant of the urgent need to address her image deterioration, making Ryan’s support potentially pivotal in this endeavor.

Support from Taylor Swift

In addition to Ryan’s efforts, Blake is said to be receiving emotional support from close friend Taylor Swift. Taylor has been frequently reaching out to Blake to provide encouragement during this trying time. According to insiders, Taylor's advice serves as a reminder to Blake that navigating public scrutiny is part of being a prominent figure in the industry.

Taylor Swift’s Connection to the Film

Taylor Swift's involvement with "It Ends With Us" is highlighted by her song "My Tears Ricochet," which features during a critical moment in the film. While Swift has not publicly addressed the controversy, her private support for Blake signifies a strong friendship during adversities.