St Kilda Reveals Bold New Logo and Updated Jumper Ahead of 2025 AFL Season
St Kilda has revealed a new logo and updated jumper design as part of their preparations for the 2025 AFL finals. The modernized logo replaces the former 'St K. F. C.' with 'St KILDA' and is part of a broader strategy to innovate and strengthen their brand. The changes aim to reflect the club's ambition for success and build towards a more competitive future in the league.
St Kilda Football Club has introduced an updated logo and jumper in preparation for their anticipated return to the AFL finals in 2025. This initiative was revealed during their 'crest party' event, showcasing a modernized logo that abandons the 'St K.F.C.' and prominently features 'St KILDA'.
New Logo Reflects Club's Ambitions
The new logo represents a significant evolution for the Saints, who are aiming for a prosperous future in the AFL. The updated crest, now enlarged, will be displayed on the right side of their jumpers which have been redesigned with white trimmings, contrasting with last year's black and white lined edges. Club CEO Carl Dilena expressed pride in unveiling the new emblem, emphasizing the importance of innovation and respect for the club's history.
Club Leadership Speaks on Future Goals
During the event, senior coach Ross Lyon highlighted the extensive development process behind the new logo, stating it was a collaborative effort over the past year. He remarked on the club's strong alignment toward achieving a premiership, supported by robust leadership from the board and management. Lyon conveyed optimism, noting the current environment feels particularly ripe for success.
Strategic Moves for Building a Competitive Team
Looking ahead, Lyon indicated the club's intent to aggressively pursue free agents as part of their strategy to cultivate a championship-caliber team. He discussed the importance of sponsorships in this process and the potential for leveraging these partnerships to enhance the club's performance both on and off the field. Lyon referred to the success that teams like Geelong have had with sponsor involvement, hinting at a similar approach for St Kilda.
AFL Investigates Club Sponsorship Dynamics
The AFL is currently reviewing third-party agreements involving players and coaches to ensure compliance with league regulations. This scrutiny arises from cases such as the sponsorship dynamics surrounding Geelong's acquisition of player Bailey Smith. Concerns have also been raised regarding the arrangement between Geelong coach Chris Scott and a financial firm that sponsors the club, suggesting potential breaches of the soft cap regulations. Scott has addressed these inquiries, asserting that all dealings were compliant with AFL guidelines and focused on performance enhancement.
