Viral Gel Nail Stickers Deliver Salon-Quality Manicure at Home in Just 60 Seconds
Australian beauty brand By Me & Crew has seen explosive success with its GEWEL Gel Nail Stickers, which gained over 400 million views online. Priced from $27.50, these innovative, semi-cured gel stickers deliver salon-quality nails at home, lasting up to four weeks without chipping. The product's popularity led to a swift sell-out of initial stock, showcasing strong demand among users seeking convenience and quality in their nail care routine.
Australian beauty brand By Me & Crew is experiencing a surge in popularity following the viral success of its GEWEL Gel Nail Stickers, which have amassed over 400 million views on social media. The innovative product offers users an affordable and convenient alternative to salon visits, enabling them to achieve salon-quality nails from home.
The Rise of By Me & Crew's GEWEL Gel Nail Stickers
By Me & Crew has become a sensation in the nail care industry due to its GEWEL Gel Nail Stickers, which provide a mixture of affordability and convenience for beauty enthusiasts. Priced from $27.50, the stickers are available in various colors and designs, including rainbow pastels and French tips. The overwhelming demand for these stickers led to a sell-out within just three days of launch, despite a forecasted month's supply. The popular Get Started Pack quickly sold out within an hour at pharmacies across Australia, illustrating the product's appeal.
How the Nail Stickers Work
The GEWEL Gel Nail Stickers comprise a semi-cured gel that adheres to the nail and requires only a brief exposure of 60 seconds under a UV light to cure fully. This easy application process allows users to enjoy durable, salon-quality nails at home without the costs and time typically associated with salon visits. Each starter pack includes two designed stickers and a free UV light to facilitate the application process.
Customer Reactions and Reviews
Feedback from customers has been overwhelmingly positive. Many users have reported significant satisfaction with the product's ease of use and durability. Reviews highlight the convenience the stickers offer, particularly for those with busy lifestyles. Testimonials from satisfied customers emphasize the effectiveness of the stickers in transforming their nails and boosting their confidence.
Founders' Vision and Business Growth
Founded in September 2021 by Pamela Yip and Yi Xuan Ong, By Me & Crew was created to fill a gap in the market for high-quality gel nail stickers. The founders dedicated a year and a half to perfecting their product, driven by Pamela's personal need for convenient self-care while managing various responsibilities. Their product has seen remarkable success, generating seven figures in sales, indicating a strong market presence and customer loyalty.
Commitment to Self-Care
Pamela Yip has expressed that her journey with By Me & Crew is deeply tied to self-care and mental health. After experiencing burnout from her busy lifestyle, she made it a priority to emphasize self-care within her brand's mission. By Me & Crew embodies this ethos, aiming to simplify self-care routines for everyone, starting with nail care at home.
